Connecting with Your Audience

I've been real busy the past six weeks. I was doing a combination of speaking, training, and consulting. Also hit a home run with the last five companies I spoke for across the USA - from California to Las Vegas, to Oklahoma to Chicago and Pennsylvania. These were Fortune 100 companies and privately held organizations, some with less than 200 employees. You realize that home runs were hit when you receive follow up calls, to bring you back, for more work. That's what happened with several of these clients already. Great stuff!

What's the best way for a speaker to connect? Identify with the audience through personal and collective values. Make the people laugh. And tell stories each person can relate to in some way. That's what I do within every one of my safety talks.

More and more companies are realizing the impact that safety has throughout their firms. And many are recognizing that outsiders (like motivational safety speakers) can have an immediate impact that can be utilized to continually improve their safety cultures.

Here's a recent speaking testimonial from Rick Hare, Safety Director at Consolidated Scrap Resources. Rick talks about how I connected with his audience... But Rick also commented after this clip that I provided his people with the "how" and the "principles" that will get them to the next level of safety excellence...